It’s great research that illustrates some important points:

• When we talk about ‘social networks’ we don’t just mean facebook and twitter. People have always functioned within networks, and these have always been important in the development and spread of ideas. James Fowler makes this same point in his interview with Stephen Colbert.
• Ideas diffuse through networks. The structure of the networks through which we are trying to get our ideas to spread has a significant influence on the diffusion of our innovations. Our connections within the network can enhance or hinder our ability to get our ideas to spread. One of the reasons that Darwin gets credited with the idea of evolution through natural selection instead of Alfred Russell Wallace is that Darwin’s connections within the scientific community at the time were more numerous, more widespread, and better.
• Even though we often feel like we’re overwhelmed with information and data to be absorbed, the information glut is nothing new. Think about the volume of connections shown in the video. Or think about Charles Darwin – over the course of scientific career he sent over 15,000 letters. It’s safe to assume that he received just as many. Think about how much time he would have spent reading & writing letters, and how much new information and ideas would have been included in that – it’s probably more than we’re spending writing our blogs, updating our statuses and twittering. In fact, if you just look at the networks, you might argue that Darwin was the Chris Brogan of the 19th Century.

The fundamentals of innovative thought haven’t changed since the 18th Century – it’s always been aggregate, filter and connect. The great thinkers of earlier times corresponded extensively because it helped them aggregate information from a wide variety of disciplines and sources. Once they did this, they had to be skilled at filtering the data to figure out what was useful, and then they had to connect up the filtered data to create innovative ideas.

And, of course, once they had the great ideas, they had to execute them, and then get them to spread. Even though the media that transmits the data to us are different now, aside from that, not much has changed.

(hat tip to Mitch Joel for the video link)