Why all this talk about innovation? I get that question a lot. The reason that I think innovation is important is that it is the driver for growth. Consequently, we’re changing the name of the blog to Innovation for Growth. Here are some of the reasons that I think it’s important to link innovation with […]
Here’s the story of one the dumbest decisions I ever made as a marketer. I was managing sales & marketing for a software startup at the time. We were part of a group that included a retail & wholesale computer store as well. The thing that set the retail store apart was that we made […]
Wouldn’t it be great if you could do customer service like Zappos? Or design like Apple? Or innovation like 3M? Who wouldn’t want to be like those firms? Well, it’s not so simple. Barry Dalton wrote an excellent post called You Can’t Be Zappos (and why would you want to be?) addressing exactly this issue. […]
What tools do you need to use to be successful in the social era? The fact is that the tools don’t matter. The two keys to success are: do awesome work, and connect with people.
How should respond to potentially disruptive innovations? If the first response is ridicule, followed by aggression and bargaining, then you could be in trouble.
The emergence of the poll aggregators, especially Nate Silver, was one of the stories of the election for me. While these methods are a huge advance, there are still ways that they can fail. The key cause might be political innovation.
The Innovation Value Chain is a great tool to use to help you manage innovation as a process. This post uses a small case study to show how to use it.
Here’s a list of forty different ways that we can innovate. When we start to combine them, we can come with thousands of potential ways to structure our innovation process. Innovating the way we innovate is a huge opportunity.
How many great ideas get killed because we’re scared to put them out in the world? We need to be vulnerable to innovate – Brené Brown’s book Daring Greatly gives some insights into how to do this.
