Those That Get It Don’t Need It, and Those That Need It Don’t Get It

An innovation paradox

When we have a new idea that we’re trying to spread, we face a paradox: those that get it don’t need it, and those that need it don’t get it. Breaking this paradox is the key to getting our ideas adopted.

Where Does Advantage Come From in the Social Era?

Every day we hear about traditional industries being disrupted, about great new ideas that are creating growth, and about changes to the way we work. It sure seems as though the nature of business is changing these days. But is it, really? It turns out the answer is yes. I’ve done some research with Nilofer […]