“The Googles, Amazons, Apples, Netflixes, and Capital Ones … don’t insist on performing lots of interesting experiments because they’re rich; they’re rich because they insist on performing lots of interesting experiments.”
Should “innovation” only be used to refer to big, world-changing ideas? No. This is actually a dangerous approach to innovating. The biggest hurdle is actually getting started – it’s more important to put effort into that.