About 20% of firms based their pricing on real data from their customers. This is mind-boggling – and it present a huge opportunity. Business model innovation is challenging, but that’s why it provides such a great opportunity.
The startup Thumbtack hired a full-time chef a few years ago, and it transformed their business. It’s a great story of unintended business model innovation that we can learn from.
In 1993 you needed a phone, a laptop, a camcorder, a palm pilot, a watch, a walkman and a pager to do most of what you can do today with your smartphone. That’s amazing, and there are some important innovation lessons that follow from this.
If you are using a tool like the Business Model Canvas, where does innovation fit? The answer depends on your strategy. I use The Innovation Matrix to outline several different strategies, and how the business models for these will be different.