“The Googles, Amazons, Apples, Netflixes, and Capital Ones … don’t insist on performing lots of interesting experiments because they’re rich; they’re rich because they insist on performing lots of interesting experiments.”
Should “innovation” only be used to refer to big, world-changing ideas? No. This is actually a dangerous approach to innovating. The biggest hurdle is actually getting started – it’s more important to put effort into that.
How should respond to potentially disruptive innovations? If the first response is ridicule, followed by aggression and bargaining, then you could be in trouble.