Big new ideas and big target markets are important to innovation. However, if we want to win big, we have to start out incredibly small. New ideas grow by dominating a small niche, and then spiralling out.
If we try to avoid short-term risk, we actually increase the long-term risk of catastrophic failure for our organisations. If risk-aversion keeps us from innovating, we’re thinking about risk all wrong.
Using the internet changes your brain. So does drinking a cup of tea. The big question is what actions do these changes enable? I want us to use the ideas here to make work work better.
Wouldn’t it be great if you could do customer service like Zappos? Or design like Apple? Or innovation like 3M? Who wouldn’t want to be like those firms? Well, it’s not so simple. Barry Dalton wrote an excellent post called You Can’t Be Zappos (and why would you want to be?) addressing exactly this issue. […]