How Big is Your Market and Where Will You Start?

Part 3 in The Lean Startup Series

Facebook Markets

If you’re doing a lean startup, you need to do two things. Identify the potential users in your market that are currently experiencing the most pain, and start with them. Once you’ve identified this first niche, then you can plan your expansion route.

Are You Ready for the #SocialEra?


What are the implications of the new ways that technology allows people to connect and interact? Nilofer Merchant explores this in her book 11 Rules for Creating Value in the #SocialEra – it’s a good book with some important lessons.