If you’re doing a lean startup, you need to do two things. Identify the potential users in your market that are currently experiencing the most pain, and start with them. Once you’ve identified this first niche, then you can plan your expansion route.
I’ve seen a lot of startup pitches recently, and it seems like founders are obsessed with features. I don’t care about your features. Tell me how you’re going to create value instead. Here is how to think about that.
What social networks do you have to be on to succeed? Whichever ones fit your strengths. Here’s how to think about this question a bit more strategically.
One of the key drivers of innovation is connecting ideas in novel ways. To get really good ideas it’s useful to explore widely. Encountering great thinkers is one great way to spur this process. Here are five that have influenced me recently.
A medical emergency for my cat Wallace leads to surprising discoveries about a common household product, which teach some useful innovation lessons.
What tools do you need to use to be successful in the social era? The fact is that the tools don’t matter. The two keys to success are: do awesome work, and connect with people.
What are the implications of the new ways that technology allows people to connect and interact? Nilofer Merchant explores this in her book 11 Rules for Creating Value in the #SocialEra – it’s a good book with some important lessons.