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10 years of mobile phones

To Innovate, Amplify Weak Signals

When we try something completely new, people often want to see proof that it will work. Of course, there is no proof if the idea is genuinely new. Instead of proof, we have to rely on weak signals. Successful innovators find these and amplify them.

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Innovating by Going Backwards

We often picture innovation as a relentless forward march of progress. But sometimes, we can make a significant forward leap by first taking a step backwards. Here’s a small case study that shows how.

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