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Microsoft | The Discipline of Innovation

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Value Proposition Canvas

We Don’t Care About Your Features (Create Value Instead)

I’ve seen a lot of startup pitches recently, and it seems like founders are obsessed with features. I don’t care about your features. Tell me how you’re going to create value instead. Here is how to think about that.

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Innovation Challenge: Your Market is Never Stable

Change is one constant in business. The evolution of operating system market share demonstrates some important lessons for innovating in a constantly shifting environment.

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Your Competition is Never “No One”

If someone tells you that they don’t have any competitors, that is a major danger sign. That’s what the startup I worked for thought, and it’s part of why we blew up. You always have some type of competition.

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