Wouldn’t it be great if you could do customer service like Zappos? Or design like Apple? Or innovation like 3M? Who wouldn’t want to be like those firms? Well, it’s not so simple. Barry Dalton wrote an excellent post called You Can’t Be Zappos (and why would you want to be?) addressing exactly this issue. […]
We often think that it’s particularly hard for big, established firms to innovate. Yes, there are obstacles. And yet, many manage to innovate, and to do so very effectively. Dow Corning and their business model innovation in launching Xiameter is a good case study of an innovative big firm.
If you are using a tool like the Business Model Canvas, where does innovation fit? The answer depends on your strategy. I use The Innovation Matrix to outline several different strategies, and how the business models for these will be different.