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Theodore Sturgeon | The Discipline of Innovation

Tag Archives | Theodore Sturgeon

90% of Everything is Crap, and What To Do About It

Theodore Sturgeon said “90% of everything is crud.” This sounds cynical, but it actually leads to some important innovation lessons.

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Why Either/Or Thinking is Dangerous

Do people love change or hate it? Are big firms better at innovation or are small ones? The answer to these questions is “both” – and we need to develop some skills for dealing with that.

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