which shows the spectrum of innovation. He then goes on to say that most people tend to think of ‘disruption’ when they think about innovation, but that he’d rather consider both ends of the spectrum.

The other key points in the post are:

• There are benefits to working at the small end of the spectrum – you can experiment quickly and cheaply, and cycle through many ideas at once.
• The main benefit to working at the smaller end of the spectrum is that it’s easier to take action.
• And finally, it makes good sense to have projects across the entire spectrum.

The last point reflects the issue that John was trying to get at in discussing the three horizons framework – which he ties in to the idea of time. You should read the whole post, and it’s also worthwhile to spend some time on that blog – they are consistently interesting. I just wish they posted more frequently!