And I was a bit discouraged to read the comments on the post. I know that as a general rule, you should never read the comments sections, unless you happen to be reading this blog, but still… A lot of them ended up being like this one:

Coffee in a can would be gross. Coffee needs to be brewed fresh to taste good (and ideally, the beans ground fresh too.)

On the other hand, Americans have drunk vile instant coffee (and nearly as vile Robusta pisswater like Folger’s) for decades, so I don’t know why they didn’t go for canned coffee too.

In reading that (and others like it), I realised why that kind of attitude annoys me so much. These are people that obviously know a lot about coffee, and they’re not unlike people I’ve run into that know a lot about other things, like birds, music, sports, etc. Knowing a lot about something comes naturally to people that are smart, and maybe have a bit of a tendency towards obsessiveness. And to me, the question is – once you know a lot about something, what do you do with that knowledge? Do you use it like a club to whack people that know less than you do, or that, even worse, don’t like exactly the same things that you do? Or do you spread the knowledge?

Knowing a lot about something is a gift – and using knowledge to batter people is abusing that gift. The best thing to do with a gift is to spread the wealth. As Charles Leadbeater says in We Think – you are what you share!