Tim Kastellegetting ideas to spread – Tim Kastelle https://timkastelle.org Build Autonomy & Impact With Ideas Tue, 08 Apr 2025 22:50:00 +0000 en-US hourly 1 36782504 getting ideas to spread https://timkastelle.org/blog/2009/10/getting-ideas-to-spread-2/ https://timkastelle.org/blog/2009/10/getting-ideas-to-spread-2/#comments Wed, 14 Oct 2009 06:10:55 +0000 Tim Kastelle https://timkastelle.org/blog/?p=574 Derek Powazek has written a post that pretty thoroughly eviscerates the idea of search engine optimisation. He starts his final paragraph this way:

Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free:

Make something great. Tell people about it. Do it again.

This isn’t just true for building website traffic – it applies to getting any idea to spread. Since the third step in evolutionary innovation is replication (getting ideas to spread!), his thoughts apply just as much to managing the innovation process as they do to websites. It takes time to do things this way, but the results are much more sustainable.

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