Tim Kastellestrategies for getting ideas to spread – Tim Kastelle https://timkastelle.org Build Autonomy & Impact With Ideas Tue, 08 Apr 2025 22:50:00 +0000 en-US hourly 1 36782504 strategies for getting ideas to spread https://timkastelle.org/blog/2009/10/strategies-for-getting-ideas-to-spread/ https://timkastelle.org/blog/2009/10/strategies-for-getting-ideas-to-spread/#comments Sat, 17 Oct 2009 19:54:30 +0000 Tim Kastelle https://timkastelle.org/blog/?p=603 Here’s our friend Andrew Stephen on getting ideas to spread through viral marketing:

Everyone talks about how they need their ideas to go viral, and Andrew has a some excellent data on how to actually get this to happen. The key points – do something that is interesting enough that people actually want to talk about it (a step that’s often missed!), and target people that like to talk, not necessarily ones that are product experts.

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