But there’s precious little discussion of what business is for? Who does it serve and how? How should we evaluate business? Merely in terms of shareholder value as we have done for the last couple of decades? Or are there (as I and some others have been arguing for some time) some other things that businesses should be doing?

He is playing off of this from Hugh MacLeod’s daily newsletter:

One of the key themes in Herd is that while we might think that we do things as individuals, nearly everything we do is actually mediated through our connections. Our network drives our behaviour to an incredible degree. Earls is arguing that our firms must be organised around this fact – and I think he’s right.

We know that innovation and new ideas are primarily the result of networks of people, sharing ideas and coming up with novel connections between them. This is a point that Steven Johnson makes in his review of The Shallows by Nicholas Carr:

The problem with Mr. Carr’s model is its unquestioned reverence for the slow contemplation of deep reading. For society to advance as it has since Gutenberg, he argues, we need the quiet, solitary space of the book. Yet many great ideas that have advanced culture over the past centuries have emerged from a more connective space, in the collision of different worldviews and sensibilities, different metaphors and fields of expertise. (Gutenberg himself borrowed his printing press from the screw presses of Rhineland vintners, as Mr. Carr notes.)

It’s no accident that most of the great scientific and technological innovation over the last millennium has taken place in crowded, distracting urban centers. The printed page itself encouraged those manifold connections, by allowing ideas to be stored and shared and circulated more efficiently. One can make the case that the Enlightenment depended more on the exchange of ideas than it did on solitary, deep-focus reading.

Quiet contemplation has led to its fair share of important thoughts. But it cannot be denied that good ideas also emerge in networks.

Innovation = Connections – connecting ideas to each other, and connecting ideas to people. Some innovations still come from the lone genius in the garage, but mostly, they come from connections between people. That’s what we must remember when we try to manage the process.