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	<title>Tim KastelleIP protection and Open Innovation can work together (if you do it right). &#8211; Tim Kastelle</title>
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		<title>IP protection and Open Innovation can work together (if you do it right).</title>
		<link>https://timkastelle.org/blog/2010/07/ip-protection-and-open-innovation-can-work-together-if-you-do-it-right/</link>
		<comments>https://timkastelle.org/blog/2010/07/ip-protection-and-open-innovation-can-work-together-if-you-do-it-right/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 02:20:48 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[business models]]></category>
		<category><![CDATA[innovation strategy]]></category>
		<guid isPermaLink="false">https://timkastelle.org/blog/?p=2151</guid>

				<description><![CDATA[I&#8217;ve just finished reading a nice article on IP strategy and open innovation that was published in the MIT Sloan Management Review last year. It&#8217;s worth reading because the authors, Oliver Alexy, Paula Criscuolo and Ammon Salter have been doing research in this area for a while and now have a good corpus of evidence [&#8230;]]]></description>
					<content:encoded><![CDATA[<p>I&#8217;ve just finished reading a nice <a href="http://sloanreview.mit.edu/the-magazine/articles/2009/fall/51117/does-ip-strategy-have-to-cripple-open-innovation/">article</a> on IP strategy and open innovation that was published in the MIT Sloan Management Review last year. It&#8217;s worth reading because the authors, Oliver Alexy, Paula Criscuolo and Ammon Salter have been doing research in this area for a while and now have a good corpus of evidence about how to successfully manage open innovation. I&#8217;ve written a blog post previously on one of Ammon&#8217;s papers where he talks about the <a href="http://timkastelle.org/blog/2010/02/too-much-ip-protection-is-bad-for-innovation/">Gollum effect</a>, where obsessive IP protection shuts down the possibilities for valuable innovation partnerships.</p>
<p>The main point of the paper is that some organizations obsess about IP with a &#8216;one size fits all&#8217; approach, which disables innovation. Universities in particular are becoming notorious for this and it is having a detrimental effect, as the authors explain.</p>
<blockquote><p>For example, Rolls Royce plc finds that it takes 18 months to negotiate a research collaboration agreement with a university partner; having routinely experienced such delays, the company is considering whether to terminate its extensive network of university research centres altogether.</p></blockquote>
<p>Obviously, if enough IP is patented then there will eventually be something of value that may become a &#8216;blockbuster&#8217; product. However, as Tim has observed before, <a href="http://timkastelle.org/blog/2010/03/a-patent-is-not-a-business-model/">a patent is not a business model</a> and the costs of holding and maintaining all this unproductive IP are staggering. In the US, 99% of all patent-licensing revenue can be attributed to 40% of patents. The main beneficiaries of the remaining 60% are the patent attorneys and at the level of firms this poor use of IP results in the destruction of shareholder value.</p>
<blockquote><p>Siemens and Proctor and Gamble for example, recently reported that they use a mere 10% of their patents but nevertheless pay millions in annual renewal fees for the remaining 90%. In addition, all the IP they have generated can create patent thickets that inhibit potential collaborators.</p></blockquote>
<p>So bad IP strategy can destroy value, but how can IP be aligned with successful open innovation? According to the MIT Sloan Review, IP can disable open innovation when:<br />
* One-size-fits-all approaches, such as &#8220;no patents no talk&#8221; predominate.<br />
* IP and open innovation strategies are disconnected<br />
* Lawyers are a roadblock to open innovation, dictating the who, when and how<br />
* There is a &#8220;patent everything&#8221; outlook<br />
* IP is treated as an end it itself<br />
* IP builds fences through the hoarding of patents and excessive secrecy</p>
<p>However, IP can be an enabler of open innovation when:<br />
* IP management is adaptable<br />
* IP and open innovation strategies are integrated<br />
* Lawyers help pave the way for cooperation<br />
* Smart patenting &#8211; which involves only valuable inventions -prevails<br />
* IP is seen as an opportunity for value creation and the building of ecosystems.<br />
* IP is available to others and, through licensing and cooperation, is likely to be profitable</p>
<p>In summary, IP protection can be useful when it is part of an open business model rather than a substitute for a business model. Rather than a trench to stop competition and extract rents, IP becomes a vehicle for communication and collaboration, as the authors suggest:</p>
<blockquote><p>Generally, intellectual property is beneficial to open innovation when it is used as a signaling device than as a control right.
</p></blockquote>

<div id='jp-relatedposts' class='jp-relatedposts' >
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