The answer is one people usually don’t want to hear: “Innovate anyway.” But it’s true.

Here’s a clip from the Management Innovation Exchange of Jeffrey Pfeffer talking about how to create your own job – it’s short and well worth watching:

Jeffrey Pfeffer’s recommendations are based on research, but they are awfully similar to those of Seth Godin, which are based on experience:

The number of people you need to ask for permission keeps going down:

1. Go, make something happen.
2. Do work you’re proud of.

3. Treat people with respect.

4. Make big promises and keep them.

5. Ship it out the door.

When in doubt, see #1.

My recommendations are based on a combination of experience and research.

When people ask me how to innovate when they don’t have permission, my answer is “how much can you get away with?” If you can sign of on projects worth $100 without your manager’s approval, then you can test out any new idea that costs less than $100.

When I started one of my management jobs a while ago, I read a few of books by Tom Peters and a few other people, and I wrote down 48 ideas that I could try with my new team. None of them cost anything more than time and energy to execute. Over the course of two years, we tested all but two of those ideas.

Not every one worked, but a lot of them did. Our team was responsible for recruiting students for a tertiary institute, and as we tried out those ideas together, our team got better and better at matching up people with the courses that interested them.

In our first year of experimenting, we increased enrolments by over 10%, which had about a $2 million impact on the bottom line. All from trying out ideas that cost nothing. That’s all that I had to work with in that job. After that year, I had a bit more slack.

The point here is that I didn’t ask permission. I was given the job to manage, and that’s what I did. I tried out as many new ideas as I could within the authority that I had. And I gave my team as much slack as I could so that they could try out as many ideas as they could. It was a collective effort.

That’s how you innovate when you don’t have permission.

So, how much can you get away with?