The Attacker’s Dilemma

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The Bing It One challenge would have been a great tool in 1998. Unfortunately, now that Google dominates search, an improved algorithm isn’t enough to get people to switch. This is the Attacker’s Dilemma: unless you bring a major performance improvement, there is no point in directly attacking a strong incumbent in their area of strength.

Five Forms of Filtering


We create economic value out of information when we figure out an effective strategy that includes aggregating, filtering and connecting. The three steps interact and reinforce each other – and successful information-based business models have all three. We can undertake business model innovation by changing our methods in these three areas, or by changing where […]