I’ve talked a fair bit about business models for journalism, but Jeff Jarvis has thought about it a whole lot more than I have. Here is a video of Jarvis talking about the new ecosystem for news, and how to build successful, money-making news organisations:

Jeff Jarvis on New Business Models for News 2009 from CUNY Grad School of Journalism on Vimeo.

This is part of Jarvis’ New Business Models for News project at the CUNY Graduate School of Journalism. I love their approach. I think that changing the business model is exactly the right approach to take. They include spreadsheets for all of the business models that they work on including hyperlocal approaches, a new metro news model, and non-profit ideas. This level of detail is essential to figuring out how to change an industry. These models may or may not ultimately be the ones that end up working, but this is the kind of approach to take towards business model innovation – which is the best response to a turbulent market.

On the other hand, here’s an example of a pretty closed model that has worked reasonably well – I’m still trying to make up my mind on the Apple approach, more on that soon I think…