Craft-Based Business Models | The Discipline of Innovation

Craft-Based Business Models

Today I talk about how you can use a craft-based approach to business model innovation:

Craft-Based Business Models from Tim Kastelle on Vimeo.

The key point is that you can create space for yourself, even in a crowded market, by doing something incredibly well. I use some more examples from the music industry.

Here’s the discussion of Kristin Hersh’s business model innovation that I mention, here’s one of the nice fan pages for Independent Project Records, and here’s my original post on craft versus scale.

About Tim Kastelle

Student and teacher of innovation - University of Queensland Business School - links to academic papers, twitter, and so on can be found here.


  1. Tweets that mention Craft-Based Business Models « Business Models « Innovation Leadership Network -- - 20 January 2010

    [...] This post was mentioned on Twitter by Annet de Graaf, Tim Kastelle. Tim Kastelle said: New blog post: video on craft-based business model #innovation [...]

  2. Everybody Should Read Ignore Everybody by Hugh MacLeod « Book Reviews « Innovation Leadership Network - 21 January 2010

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  3. uberVU - social comments - 12 February 2010

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  4. Craft-Based Innovation – Dodocase « Innovation Leadership Network - 8 August 2010

    [...] build on the combination of things that already exist. In this case, Dodocase has come up with an innovative craft-based business model by combining the idea of artisan book-binding techniques with the new technology of the iPad. Both [...]

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