Today I talk about how you can use a craft-based approach to business model innovation:
Craft-Based Business Models from Tim Kastelle on Vimeo.
The key point is that you can create space for yourself, even in a crowded market, by doing something incredibly well. I use some more examples from the music industry.
Here’s the discussion of Kristen Hersh’s business model innovation that I mention, here’s one of the nice fan pages for Independent Project Records, and here’s my original post on craft versus scale.
