What social networks do you have to be on to succeed? Whichever ones fit your strengths. Here’s how to think about this question a bit more strategically.
What tools do you need to use to be successful in the social era? The fact is that the tools don’t matter. The two keys to success are: do awesome work, and connect with people.
Business needs more art, as simple as that. Art teaches many critical skills, including risk taking, dealing with ambiguities, discovering patterns, and the use of analogy and metaphor. And we need all of those.