“The Googles, Amazons, Apples, Netflixes, and Capital Ones … don’t insist on performing lots of interesting experiments because they’re rich; they’re rich because they insist on performing lots of interesting experiments.”
If we’re evaluating markets, is it better to start with research or with talking to people? In part, it depends on whether we’re entering a completely new market or not.
On my third attempt to quit drinking soda pop, I might have finally succeeded. My problems with this provide some insight into why innovation is challenging, and how we might tackle that problem.