What is the Customer’s Role in Breakthrough Innovation?
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Guest post by Ralph Ohr There has been quite a lot of discussion recently about a post by Jens Martin Skibsted and Rasmus Bech Hansen, titled “User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea”. Their major claim is: “Great brands lead users, not the other way around.” As expected, this lead to controversial […]