Here is a brilliant post from Randall Munroe on XKCD:
There’s a very simple point here – strategy is about making choices. What we choose to emphasise reveals what we think it important.
Here’s a simple business example: do we choose efficiency or exploration?
In most cases, we need to do both. We need to get better at what we’re currently doing (efficiency) and we need to create new opportunities through innovation (exploration). But if we err, most organisations err on the side of choosing efficiency over exploration.
You could also frame this as choosing the short run over the long run.
Is this really what we should be doing?