On my third attempt to quit drinking soda pop, I might have finally succeeded. My problems with this provide some insight into why innovation is challenging, and how we might tackle that problem.
Using digital tools correctly isn’t a technical problem – it’s a strategy problem. Digital needs to be part of a well thought-out customer-based strategy. A report from John and colleagues gives some ideas on how to approach this problem.
Kenya is at the cutting edge of innovation in mobile money. How can this be? There are a plenty of reasons, and a few things to learn about innovation by investigating.