Innovation Force = Innovation Mass x Acceleration

Pivots and success

When we have a great new idea, we want to move fast with it. But we also want impact, and to get that, we need to make sure that we don’t accelerate before we’ve gotten the idea nailed first.

How to Make Good Lean Startup Hypotheses

Part Eight in the Lean Startup Series


When starting a lean startup process, our first hypotheses are often too precise. When we’re in discovery mode, we actually need to have pretty vague hypotheses to start – here’s how to build them.

What Assumptions Underlie Your Business?

Hypothesis Testing for Lean Startups - Part Four in the Lean Startup Series

Hypothesis testing

Every time we build a business model for a new idea, it is based on many different assumptions. To increase our chances of success, we need to test these assumptions systematically.

How Big is Your Market and Where Will You Start?

Part 3 in The Lean Startup Series

Facebook Markets

If you’re doing a lean startup, you need to do two things. Identify the potential users in your market that are currently experiencing the most pain, and start with them. Once you’ve identified this first niche, then you can plan your expansion route.

Is Our Business Model Ready to Launch?

Part 2 in The Lean Startup Series

Investment Readiness Levels

Most new ventures fail because they don’t have enough customers. Unfortunately, entrepreneurs often fail to address this problem, and focus more on getting the product right first. This is a mistake. Lean Startup tools can help you avoid this mistake.

The How and Why of Customer Development

Part 1 in The Lean Startup Series


Part 1 in a series reflecting on what we’ve learned after doing a bunch of lean startup work over the past year. First issue – how to use customer development interviews to build a business model.