How Big is Your Market and Where Will You Start?

Part 3 in The Lean Startup Series

Facebook Markets

If you’re doing a lean startup, you need to do two things. Identify the potential users in your market that are currently experiencing the most pain, and start with them. Once you’ve identified this first niche, then you can plan your expansion route.

Is Our Business Model Ready to Launch?

Part 2 in The Lean Startup Series

Investment Readiness Levels

Most new ventures fail because they don’t have enough customers. Unfortunately, entrepreneurs often fail to address this problem, and focus more on getting the product right first. This is a mistake. Lean Startup tools can help you avoid this mistake.

Why Lean Startups Turn Into Innovative Firms

InnoMatrixStartups

One of the exciting trends in innovation right now is the lean startup idea.  The basic premise is that when ventures are starting out, building a scalable business model needs to be a top priority.  People like Steve Blank, Eric Reis, Ash Maurya and Alex Osterwalder are all doing great work in this area. I’m […]