We Don’t Need More Mousetraps!
Tim Kastelle Innovation is not a linear process of invent-build-commercialise, and if we act like it is,…
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Those That Get It Don’t Need It, and Those That Need It Don’t Get It
When we have a new idea that we're trying to spread, we face a paradox:…
Read MoreAn Ideas Boom is a Good Start, But What We Really Need is an Impact Boom
Ideas are an important part of innovation, but if that's all we focus on, we…
Read MoreThe Magic in Lean Startup is Hypothesis Testing
All along I thought the magic in lean startup was customer development. I was wrong.…
Read MoreTreating Discovery Like Execution Will Kill Innovation
Discovery and execution are two different things, and we must treat them differently in order…
Read MoreInnovation Force = Innovation Mass x Acceleration
When we have a great new idea, we want to move fast with it. But…
Read MoreHow to Make Good Lean Startup Hypotheses
When starting a lean startup process, our first hypotheses are often too precise. When we're…
Read MoreHow to Find Your First Customers
One of the goals of lean startup is to find your early adopters - here…
Read MoreMove Sooner and Faster Than You Think You Can
If we wait for something to be perfect before we launch it, we'll never launch.
Read MoreA Minimum Viable Product is an Object for Learning
The best way to think of a Minimum Viable Product is as an object for…
Read MoreWhat Assumptions Underlie Your Business?
Every time we build a business model for a new idea, it is based on…
Read MoreHow Big is Your Market and Where Will You Start?
If you're doing a lean startup, you need to do two things. Identify the potential…
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