getting ideas to spread

by

Derek Powazek has written a post that pretty thoroughly eviscerates the idea of search engine optimisation. He starts his final paragraph this way:

Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free:

Make something great. Tell people about it. Do it again.

This isn’t just true for building website traffic – it applies to getting any idea to spread. Since the third step in evolutionary innovation is replication (getting ideas to spread!), his thoughts apply just as much to managing the innovation process as they do to websites. It takes time to do things this way, but the results are much more sustainable.

Tweet
Flip
Share
Share
Buffer
Pin
0 Shares

Student and teacher of innovation - University of Queensland Business School - links to academic papers, twitter, and so on can be found here.

Posted on
Categories: innovation, replication
Disclosure of Material Connection: Some of the links in posts on this site published before 2011 are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

One thought on “getting ideas to spread”

  1. Pingback: Articles about Building Website Traffic as of October 14, 2009 | The Lessnau Lounge

Comments are closed.