Category Archives: experiments
The Innovator’s Hypothesis: Michael Schrage Tells Us How to Take the First Step
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On the Importance of Time in Innovation
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If the Internet is a Psychology Experiment, Are You a Psychologist?
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We’ve reached a point where startups can base their business model on the rapid testing of multiple prototypes. Scott Adams of Dilbert fame argues that this basically makes starting up a big psychology experiment. If we are in established firms, we need to build some skills to compete in this environment.