strategies for getting ideas to spread

Here’s our friend Andrew Stephen on getting ideas to spread through viral marketing:

Everyone talks about how they need their ideas to go viral, and Andrew has a some excellent data on how to actually get this to happen. The key points – do something that is interesting enough that people actually want to talk about it (a step that’s often missed!), and target people that like to talk, not necessarily ones that are product experts.

Student and teacher of innovation - University of Queensland Business School - links to academic papers, twitter, and so on can be found here.

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