Here’s our friend Andrew Stephen on getting ideas to spread through viral marketing:
Everyone talks about how they need their ideas to go viral, and Andrew has a some excellent data on how to actually get this to happen. The key points – do something that is interesting enough that people actually want to talk about it (a step that’s often missed!), and target people that like to talk, not necessarily ones that are product experts.
[…] Account was, I had to share it with others. My passion is to help people to become debt free. strategies for getting ideas to spread – timkastelle.org 10/17/2009 Here’s our friend Andrew Stephen on getting ideas to spread […]
[…] The first is a profile of Duncan Watts from Fast Company. The article looks at the question of whether or not you need to spread ideas primarily through targeting superconnectors, an idea put forward by Malcolm Gladwell in The Tipping Point. Watts suggests that peoples’ tendency to be receptive to new ideas has a greater impact on whether the idea spreads than who starts spreading the idea does. This result is very similar to the findings of our colleague Andrew Stephen. […]