Social influence is important to innovation. One of the critical steps in innovating is getting our great new ideas to spread – and this is often an issue of social influence. Here is an excellent short talk from network researcher Sinan Aral about how to measure social influence:
Sinan Aral: Social Contagion from PopTech on Vimeo.
Here are some of the key ideas that arise from the talk:
- The economy is a network: in order to understand how innovations diffuse, and how ideas spread, we have to think about the economy as a network. We don’t make decisions in a vacuum – decisions are a social action (see the collected work of Mark Earls on this topic).
- Your network is also important for idea generation: Jorge Barba recently asked whether innovation is primarily an individual or a group activity. It’s a group effort – just as decisions are social actions, so is idea generation.
- If your friends are making you fat, are they also making you innovative?: this is the key issue – if idea generation is a social act, and you want to be more innovative, then you need to spend more time with people and groups that are more innovative.
If we want to innovate more effectively, we have to gain a better understanding of how social influence works.
In the meantime, it’s probably a good idea to start hanging out with people that seem to have a lot of ideas.
Let me know what you think.
Or even better, tell your friends to come and let me know what they think!
[…] This post was mentioned on Twitter by Jorge Barba and MANAGEMENT NEWS, Tim Kastelle. Tim Kastelle said: New blog post: Can Your Friends Make You More Innovative? http://bit.ly/gGg4cg #innovation […]
I think social influence really works, and does it very effectively! Thanks to the author of this article, I fully agree to this.
I totally agree with you. A year ago I decided to change my life, to do that I had to change habits and friends. I have since started several websites and stated a mastermind group. One of the websites is all about motivation.TotoMojo.com it has been my sounding board to keep motivated.
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[…] Kastelle, who studies innovation networks shared his take on the Sinan’s talk at timkastelle.org. He suggests we think of the economy as a network that shapes our decisions. If the game […]
[…] Kastelle, who studies innovation networks shared his take on the Sinan’s talk at timkastelle.org. He suggests we think of the economy as a network that shapes our decisions. If the game […]
[…] by ddrrnt • January 27, 2011 • Uncategorized • 1 Comment Amplify’d from timkastelle.org [27Jan11] […]
[…] Kastelle, who studies innovation networks shared his take on the Sinan’s talk at timkastelle.org. He suggests we think of the economy as a network that shapes our decisions. If the game […]
[…] Social influence is important to innovation. One of the critical steps in innovating is getting our great new ideas to spread – and this is often an issue of social influence. Here is an excellent … […]