If we make thinking and acting two separate things, we are much more likely to fail. We have to figure out how to do both simultaneously. Here are some thoughts on how to do this.
When we have a new idea that we’re trying to spread, we face a paradox: those that get it don’t need it, and those that need it don’t get it. Breaking this paradox is the key to getting our ideas adopted.
Ideas are an important part of innovation, but if that’s all we focus on, we will fail. Impact is more important, and we create that by creating value for people.