Those That Get It Don’t Need It, and Those That Need It Don’t Get It

An innovation paradox

When we have a new idea that we’re trying to spread, we face a paradox: those that get it don’t need it, and those that need it don’t get it. Breaking this paradox is the key to getting our ideas adopted.

A Model for Dual Corporate Innovation Management

As reiterated by Tim Kastelle in the previous post, it’s imperative to distinguish discovery from execution when it comes to startup and innovation activities – bearing in mind that both purposes are complementary and equally important. This suggests following a dual approach for balanced corporate innovation management. The main objective of dual approaches is to sufficiently separate exploration-/discovery-oriented initiatives from exploitation-/execution-oriented ones […]